Harvard business school dating site
And the idea here is I need to make it expensive for you to signal to me that you’re very interested in me.
And the way they did was they said, everybody on our site can send invitations for dates to up to a certain number of people, but only two of those people can they also send what they called a virtual rose to. And it turned out that this was very effective in the sense that people were much more likely to respond to a request for a date If it came along with a virtual rose than if it was just any old email that said, hey, I think you’re cute or whatever people say in these emails.
So how does that kind of mutual choosing option kind of mix things up?
PAUL OYER: Well, it does make the market a lot more complicated as I point out in the book.
So you have to spend the time going through profiles on websites and things like that and that can be very costly.
But I pay the cost on that, which is in the short term I have to keep looking for somebody and I’m lonely.
And in the job market, there’s something very a kin to that which is if I keep looking for just the right job and the employer keeps looking for just the right person, they end up having openings that are unfilled and I end up being unemployed.
Because going out and meeting people is costly and difficult.
Whereas, searching through online profiles can be fairly efficient.
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PAUL OYER: Well, in everyday life, we’re always going around making decisions and some of those decisions are very costly.